Why You Need To Care About Video
The Stories you tell with video are limited only by your imagination. Whether using point and shoot cameras, cutting edge drone technology, CGI animations or even simply your smart phone to upload to social media, video will help you be more discoverable online and resonate with your audience.
Quickly educate prospective customers about who you are and what you can offer them
Videos are a great way to show your customers what you do and how you do it, allowing you to quickly and effectively educate your audience about your brand, products and services. Video is particularly effective when explaining complex/tehcnical products and services or when trying to offer your audience a glimpse of what their experience will be when visiting you.
Video content can also improve your brand awareness, as video has been shown to be a more memorable form of content than for example written articles (except this one… which we’re sure you’re absorbing).
Video allows you to tell your brand’s story in a personal way, capturing your audience’s attention - they know you before they’ve met you; this builds trust and confidence to opt for you over the competition.
Video makes you more discoverable on Google and Social Media searches
Video content accounts for a lot of traffic to your website, allowing a wide audience to be exposed to your messaging. It has significant SEO benefits as relevant good quality video content will boost your search engine rankings due to increased loiter time on your website when people are viewing your content.
Sharing video content on social media also has notable benefits when it comes to driving traffic back to your site. In addition, platforms like Facebook are keen to offer their users more relevant experiences, thus promoting content which is more meaningful to each individual based on search history and profile criteria. Those companies putting more quality video content out into these platforms will gain better visibility as a result. Embracing additional video formats which are native to each social platform will also help your cause, such as live streaming on Twitter and ‘temporary’ videos which appear in Instagram and Facebook stories.
Video helps you to quickly demonstrate value
In order improve brand engagement, you need to create video content that demonstrates value to your audience. The first few seconds of your video are crucial to grab the attention of a ‘quick scroll’ social attitude (particularly on Social Media ‘stories’. Consumers determine almost immediately if they are going to stop and spend time watching your video or if they are going to swipe forward on their social media feed to your competitor.
Facebook and Instagram autoplay videos are on mute by default, meaning perhaps subtitles are something worth considering. Besides this, you need to ensure that the video and its message are considered good quality, as creating and sharing bad quality videos with an unclear message can ultimately hurt your brand and be ultimately counter-productive.
Skeyeview aim to make video accessible to all brands, and can support you tell your story in a more user friendly way. Check out more of the work we do or get in touch and let us know about your upcoming project.
Upwards!